Beauty Brands In India - Exploring The Indian Beauty Industry (2024)
Our comprehensive report delves into the latest trends, consumer behaviour, market dynamics, and emerging opportunities in this fast-growing sector.
Better Collaboration
Mr Vivek Sahni
Founder & CEO - Kama Ayurveda
Contributions From Industry Leaders
By staying true to our values and delivering on our promise of selling products that are authentic and efficacious, we've managed to carve out a niche for ourselves amidst the entry of global beauty brands. In a competitive market like India's beauty industry, the potential of the beauty and wellness segment is immense.
And we've focused on maintaining our market share by prioritising quality and authenticity - our products are crafted using the highest quality ingredients and authentic Ayurvedic formulas.
We believe in offering effective solutions that are gentle on the skin and hair, without compromising on quality.
What is CreatorTag?
After 11 years of industry research, Eleve Media has crafted CreatorTag—a comprehensive suite for influencer campaigns designed to assist brands and agencies with every aspect of their influencer marketing campaign funnel.
CreatorTag offers advanced features such as Creator Discovery (Profile Insights), Creator Mining (including Location Mining, Hashtag Mining, and Brand Collaboration), and Live Influencer Campaign Reporting. These features ensure that no critical metric is overlooked, empowering you to track every penny spent, regardless of your budget size. With CreatorTag, you can optimize your campaigns to deliver maximum ROI and achieve unparalleled success in influencer marketing.
Your next influencer campaign is on us!
What to expect
-
Industry Segmentation: Understand which sectors are gaining momentum and how consumer preferences are shaping the market across Makeup, Haircare, Skincare etc.
-
Emerging Trends: Discover trends, from the rising culture of dupe products to sustainability & ethical products.
-
Insights from thought leaders: Get exclusive insights from top brands like Bake Cosmetics, Kama Ayurveda and others on their strategies and innovations.
-
Influencer Marketing: Learn about the influence of social media on purchasing decisions.
-
Innovations: Learn about cutting-edge technologies like personalised product recommendations, virtual try-ons, advanced skin analysis, & AI-generated fragrances.
-
Consumer Behavior and Insights: Learn what drives customers to choose one brand over another and how these patterns are likely to evolve.
Key Highlights
In 6 months Indians spend
5,000
Crore on cosmetic products with over 100 million products sold (2023)
Indian consumers spend
1,214
On beauty products over six months.
Lip products dominated
38%
Closely followed by nail products.
Report Overview
The Indian Beauty and Personal Care (BPC) market is experiencing extraordinary growth and transformation. In 2023, the market reached a valuation of approximately $23.99 billion, with a projected compound annual growth rate (CAGR) of 10.8% from 2024 to 2032, aiming for an impressive $33.33 billion by 2027.
Key drivers of this expansion include a growing middle class, increasing disposable incomes, and a rising demand for wellness and aesthetic products. The rapid pace of urbanisation, digital advancements, and shifting consumer preferences further propel the market’s upward trajectory.
For brands and marketers, downloading this comprehensive report is essential to understanding the latest trends, consumer insights, and growth opportunities within India's thriving BPC market. Equip yourself with the knowledge to stay ahead of the competition and capitalize on the immense potential this dynamic market offers.
Our Office
Contact
PH: 8800652385
Address
India -
Plot no 113, Ground Floor, Sector 44, Gurugram, Haryana 122001
UAE -
Dubai Media City, Dubai, UAE